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Mass brands convey product use and function, while luxury goods convey feelings.

The brand’s simple background with large color blocks, high-cold models, handsome and elegant actions, and almost ignored brand LOGO…This is the route most luxury advertising will take. Sometimes there is only a short sentence on the screen; sometimes, there is only a LOGO.

The luxury goods and high-end fashion industries will have high artistic pursuits in terms of advertising performance. In the face of aesthetic experience, text descriptions are often weak. For this reason, the copywriting in big-name high-end advertisements is usually very simple—user visual impact.

Therefore, even if luxury goods have to Copywrite, they do not emphasize the product, highlighting the feeling and atmosphere. But once there is a slogan, it is a meticulously crafted classic that is worth spreading and savoring.